Our Story

A smiling toddler lying on the Strawberries blanket

OUR STORY

Every child chooses their own story

We believe a child's artistic spirit begins with what surrounds them. So we work with outstanding designers and illustrators from around the world to create prints that are works of art, not just decoration.

OUR NAME

Named after Amor, the Roman god of love.

Our name holds one simple belief: in a family, love is the ultimate faith. Amor is the love; belief is our promise to every family who chooses us.

TOUCH THE JOY

What we believe in

More than decoration

Every print is a work of art by an outstanding designer or illustrator from around the world, made to spark a child's artistic spirit.

Their story, their choice

With so many themes and artists to choose from, every child can find the one they truly love, not just whatever is on offer.

For the whole family

Our Large blankets fit an adult bed or sofa, so mums and dads can have the same print in a grown-up size.

MORE THAN A PATTERN

A blanket you can read, count and play on

Our themes go beyond repeating patterns. Each one is a little world to explore: on their own, little ones find something new every time, and together the whole family can learn and play. Take Farm Story:

 SHOP FARM STORY

Alphabet Learning

Parents can use the designs to teach children letters from A to Z, with each letter representing a different element on the farm, such as A for Apple and D for Dog.

Fun with Numbers

The patterns help children practice counting from 1 to 10 by finding specific items, like 1 scarecrow, 2 rabbits, 3 strawberries, 7 tomatoes, and 8 cornstalks.

Colour Recognition

Children are guided to identify various colours within the artwork, such as a blue pond, a pink pig, and red tomatoes.

Nature Discovery

The designs introduce children to a variety of farm animals and plants, including horses, cows, sheep, chickens, ducks, geese, corn, carrots, and pumpkins.

Interactive Family Play

The farm areas in the patterns are  connected by roads. Families can spread out the blanket and use toy cars to drive, meet, and chase each other along the paths, creating joyful parent-child bonding moments.
The Art City print
Art City, Barcelona

ART FROM AROUND THE WORLD

Every theme begins with an artist

We work with outstanding designers and illustrators from around the world, and give each of them room to tell a story in their own style.

Art City is one of them. Inspired by Gaudí's Barcelona, the designer of Art City drew a little city of soft, round buildings where bunnies wave from balconies, mice ride a steam train and a squirrel keeps the corner shop.

A library of themes to choose from

Whales, dinosaurs, fairy wonderlands and farmyards: there is a story for every child. Choose one to see every piece made in it.

VIEW ALL THEMES
  • 25+ themes to choose from
  • 3 blanket weights, one for every season
  • 2 sizes, for little ones and grown-ups
Close-up of a blanket

HOW IT'S MADE

Soft from the very first thread

Our philosophy is simple: feel the softness, touch the joy. Every fibre is chosen for how it feels against a baby's skin, and every step is there to make it softer.

  • SUPIMA® cotton, exceptionally smooth to the touch
  • Bamboo viscose, soft and breathable
  • Mulberry silk, light and smooth
  • DuPont™ Sorona®, elastic and warm
  • 50- and 60-count yarns with precise weaving and high-definition printing
  • Carbon sanding and singeing for a gentle, clean finish

Trusted for the softest skin

Independently tested, and made from fibres chosen for how they feel against a baby's skin.

  • SGS SGS tested
  • OEKO-TEX OEKO-TEX® Standard 100

Fibres we trust

  • SUPIMA® cottonExceptionally smooth to the touch
  • DuPont™ Sorona®Elastic and warm
  • Bamboo viscoseSoft and breathable
  • Mulberry silkLight and smooth

YOUR TURN

Find your child's story

Start with what they love. Every theme is a little world painted by an outstanding designer, so let them choose the one that feels like theirs.

SEE ALL THEMES