{"title":"Essentials","description":"\u003cp\u003eEveryday essentials in the themes your child loves: muslin wraps and swaddles, sleep bags, pyjamas, bath towels, first clothes and newborn gift sets.\u003c\/p\u003e","products":[{"product_id":"baby-swaddle-wrap","title":"Hooded Swaddle Wrap","description":"\u003cp\u003eA soft hooded swaddle in Supima® cotton, made for newborns and kept long after. It comes in two weights, so you can pick the one that suits your season.\u003c\/p\u003e\u003ch3\u003eChoose your version\u003c\/h3\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003cth\u003eLight Cotton\u003c\/th\u003e\n\u003cth\u003ePadded\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarmth\u003c\/td\u003e\n\u003ctd\u003e1 TOG\u003c\/td\u003e\n\u003ctd\u003e2.5 TOG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoom temperature\u003c\/td\u003e\n\u003ctd\u003e20–24°C\u003c\/td\u003e\n\u003ctd\u003e16–20°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill\u003c\/td\u003e\n\u003ctd\u003eNone, two layers of cotton knit\u003c\/td\u003e\n\u003ctd\u003eLight, breathable DuPont™ Sorona® fill\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUse\u003c\/td\u003e\n\u003ctd\u003eSwaddling for sleep, plus outings\u003c\/td\u003e\n\u003ctd\u003eAwake time and outings only\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003ch3\u003eWhy parents like it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupima® cotton, one of the finest cottons grown.\u003c\/strong\u003e A fine 50s knit made from its extra-long fibres, 100% cotton inside and out, smooth and gentle on newborn skin.\u003c\/li\u003e\n\u003cli\u003eA hood for awake time and outings\u003c\/li\u003e\n\u003cli\u003e90 × 90 cm, generous enough to grow with them\u003c\/li\u003e\n\u003cli\u003eIllustrated themes, created with outstanding designers and illustrators from around the world, that make a lovely gift\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eGrows with them\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNewborn:\u003c\/strong\u003e a swaddle or a hooded wrap\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby:\u003c\/strong\u003e a play mat for supervised tummy time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToddler:\u003c\/strong\u003e a knee rug, a cuddle blanket on the sofa, and a top cover in bed from 2 years\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSafe use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight Cotton:\u003c\/strong\u003e for sleep, place baby on their back in a cot, wrapped below the shoulders with the hood folded under. Stop wrapping at the first signs of rolling or by about 3 months.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePadded:\u003c\/strong\u003e for awake, supervised time only. Not for sleep until 2 years.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoth:\u003c\/strong\u003e never drape over a pram. Under 2, keep blankets out of the cot.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cp\u003eMachine wash on a gentle cycle at 30°C or below, separately, with a baby-safe detergent. Do not bleach. Line dry. Cool iron if needed. Do not dry clean.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eA cosy little layer for life's very first outings, and the years after.\u003c\/em\u003e\u003c\/p\u003e","brand":"Amor \u0026 Belief","offers":[{"title":"Default Title","offer_id":45055359877213,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7540\/3357\/files\/ab-sw-farm-story-hero_7a6ed412-e040-41df-a065-a28ae3c1d3d3.jpg?v=1791108594"},{"product_id":"muslin-wrap","title":"Muslin Wrap","description":"\u003cp\u003eTwo airy layers of muslin, 120 × 120 cm, in two fabrics.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilky, our pick for swaddling:\u003c\/strong\u003e 95% viscose from bamboo, 5% mulberry silk. The silk adds a richer feel and a smoother, silkier touch against delicate newborn skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday:\u003c\/strong\u003e 70% viscose from bamboo, 30% cotton. Soft, airy and easy-care.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUse either to swaddle, as a feeding cover, a tummy-time mat or a burp cloth. Please don't drape it over a pram.\u003c\/p\u003e","brand":"Amor \u0026 Belief","offers":[{"title":"Default Title","offer_id":67623226638429,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7540\/3357\/files\/1-Hero_d77fc4ce-6b42-47d1-9f2d-8202c4c9ec4d.png?v=1791108552"},{"product_id":"baby-bath-towel","title":"Baby Bath Towel","description":"\u003cp\u003eSoft cotton muslin bath towels in two styles: a classic square in six airy layers, or a hooded towel to keep little heads cosy after the bath. Gentle on freshly bathed skin, absorbent and quick to dry, for bath time, swimming and travel.\u003c\/p\u003e","brand":"Amor \u0026 Belief","offers":[{"title":"Default Title","offer_id":67623226835037,"sku":null,"price":54.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7540\/3357\/files\/1-Hero_9ac9fec8-a9e3-44b5-a99e-c1d3e3446878.png?v=1791108552"},{"product_id":"swaddle-sleep-bag","title":"Swaddle Sleep Bag","description":"\u003cp\u003eA two-in-one sleep bag for 0–6 months, in our themes: a swaddle with detachable wings for the newborn weeks, then a sleeveless sleeping bag with arms free. 1 TOG, for rooms around 20–24°C.\u003c\/p\u003e","brand":"Amor \u0026 Belief","offers":[{"title":"Default Title","offer_id":67623226867805,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7540\/3357\/files\/ab-swaddle-sleep-bag-blue-whales-hero_6f43d270-1d02-4bd0-9f97-3dd4a25e9257.jpg?v=1791108553"}],"url":"https:\/\/amorbelief.com.au\/collections\/essentials.oembed","provider":"Amor \u0026 Belief Australia","version":"1.0","type":"link"}